University Recreation Center Development & Campus Branding Strategy to Boost Student Engagement and Urban Revitalization

In the early 2000s, Cleveland State University (CSU) sought to enhance on-campus amenities to attract more students to live on campus and contribute to the revitalization of downtown Cleveland. The university identified the need for a state-of-the-art recreation center that would serve both students and the local community, fostering a vibrant campus life and strengthening CSU’s connection with the city.

Solution:

Our team collaborated with CSU to design and implement a comprehensive plan that addressed these objectives:

✅ Development of the Recreation Center:

• State-of-the-Art Facilities: Designed and constructed a modern recreation center equipped with amenities such as basketball courts, an indoor jogging track, cardio machines, weight training areas, and multipurpose rooms for fitness classes.
• Community Access: Opened the facility to the broader Cleveland community in 2007, resulting in a membership base of over 1,200 individuals and thousands of annual guests as of 2021.

✅ Strategic Signage for Enhanced Visibility:

• High-Visibility Branding: Installed prominent university signage atop the tallest campus building, capitalizing on aerial coverage during local events, including Cleveland Cavaliers games featuring LeBron James. This strategic placement leveraged blimp aerial shots, providing extensive exposure and reinforcing CSU’s presence in the urban landscape.

Outcome:

• Increased Campus Engagement: The recreation center became a central hub for student activities, promoting health, wellness, and social interaction among students and community members.
• Enhanced Community Integration: By offering memberships to local residents, CSU strengthened its ties with the Cleveland community, contributing to the area’s revitalization efforts.
• Amplified Brand Visibility: The strategic rooftop signage garnered significant attention during televised events, elevating CSU’s profile both locally and nationally.

Why Work With Us?

• Expertise in Campus Development: Proven track record in designing and implementing facilities that enhance student life and attract community engagement.
• Strategic Marketing Solutions: Innovative approaches to branding and visibility that maximize exposure and strengthen institutional identity.
• Commitment to Community Revitalization: Dedicated to projects that not only benefit educational institutions but also contribute positively to the surrounding urban environment.